Blue Rewards Blog

Blue Points

There’s a lot to know about the Blue Rewards Program. Follow our blogs to learn how the program works and everything you need to know about collecting Points.

Person holding a takeaway coffee cup with Blue Rewards–themed graphics in the background

Blue Rewards Is Coming Soon — A New Era of Everyday Value

This summer, AIR MILES is evolving into Blue Rewards, a simpler, more flexible, and more rewarding experience for Canadians. With one unified points system, more ways to earn and redeem, and a redesigned app, Blue Rewards is built for everyday life. All existing Miles will convert automatically, with no action needed from members. Stay tuned as we roll out new partners, new benefits, and a modern loyalty experience made for today.

Do miles expire feature image

Do Blue Points Expire? What You Need To Know

This is an excellent question asked by Members and the answer is no, Blue Points don’t have an expiration date. But it’s important to know that staying active in the program is key.

Fraud prevention

Fraud prevention 101: Let’s keep your account safe

Part of our commitment is to educate you on our enhanced security protocols, as well as steps that you can take to protect your information. By working together, we can reduce the risk of fraud so you can focus on what matters most—collecting more rewarding moments.