Blue Rewards Is Coming Soon — A New Era of Everyday Value
This summer, AIR MILES is evolving into Blue Rewards, a simpler, more flexible, and more rewarding experience for Canadians. With one unified points system, more ways to earn and redeem, and a redesigned app, Blue Rewards is built for everyday life. All existing Miles will convert automatically, with no action needed from members. Stay tuned as we roll out new partners, new benefits, and a modern loyalty experience made for today.
February 20, 2026