Blue Rewards Blog

Girl smiling with her Blue Rewards Card

Meet Blue Rewards: AIR MILES just got an upgrade

SHARE

If you haven’t already heard, big things are happening over here. So, sit back and learn about how you can earn big rewards on your favourite brands just by shopping at places you already love. Let’s start with the basics. 

What is Blue Rewards? 

Blue Rewards is our new loyalty program that gives Canadians a more rewarding and flexible rewards experience. 

Why the change? 

The AIR MILES® Reward Program transitioned to Blue Rewards to offer members greater value. With Blue Rewards, you’ll be able to earn fast and get to the rewards you want. 

What happened to my Reward Miles? 

Your AIR MILES Reward Miles were converted to Blue Points with no value lost in summer of 2026. This transition was automatic—no action was required. You can view your Blue Points balance just by signing in to bluerewards.ca. 

Truly? No value was lost? 

Yep, truly. Be sure to note our new conversion equation: 

1,500 Blue Points = $10 when you redeem in-store or for eGift cards. 

Other than the conversion value, what else is new? 

Here are some of the exciting new features and benefits that come with being a Blue Rewards member: 

More ways to earn 

More ways to redeem 

More benefits for BMO clients!

With BMO Blue Rewards credit cards, you can earn: 

  • 10x the Points on participating Partner purchases. 
  • 10x the Points on eligible travel booked through Blue Rewards Travel (excluding cruises), powered by Expedia. 
  • Blue Points across all linked BMO credit card products. 

Plus, with the Blue Rewards Chequing Account, you can earn Blue Points on everyday spending, including 2x the Points on eligible groceries, gas, wholesale purchases, and EV charging. 

Sounds great! What else do I need to do? 

Nothing! Since the Reward Miles in your account have already been changed to Blue Points, there’s no immediate action you need to take. But since you asked … 

Want to get earning? Check out the latest offers here 

Can’t wait to use your Blue Points? Love it—browse our full suite of rewards 

Want to apply for the new BMO Blue Rewards credit cards? Yessss! Apply here. 

Still got questions? All good. Find the answers you’re looking for at bluerewards.ca.