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Blue Rewards Blog

Industry Trends

Stay ahead of the curve with a closer look at the trends shaping Blue Rewards!

Meet the New Blue Rewards Partners

Shopping just got more rewarding. With new partners like Dollarama and Instacart joining Blue Rewards, members now have even more ways to earn Blue Points on everyday purchases. Whether you’re stocking up on household essentials, ordering groceries for delivery, or planning your next adventure with partners like Expedia, every purchase can help bring your next reward closer.

girl happily looking at her phone to redeem points

Should you Save your Blue Points or Redeem them?

Should you save your points for a bigger reward or redeem them as soon as possible? The answer depends on your goals, spending habits, and the rewards available to you. In this blog, we break down the benefits of both approaches, explore common redemption strategies, and share tips to help you get the most value from your loyalty points.

Couple putting away groceries in car

Top Spending Categories where Canadians want more Rewards

Everyday spending has become the new battleground for loyalty. Consumers no longer evaluate rewards programs based solely on aspirational perks. They evaluate them based on how well they fit into their daily routines. Programs that reward common spending categories and simplify the path from earning to redemption are increasingly becoming the preferred choice for Canadians seeking more value from their purchases.

women at grocery store with her phone in hand

Everyday Habits That Save Money 101: Small Changes for Big Results

Saving money starts with small, consistent habits. From smarter grocery shopping and budgeting strategies to mindful everyday spending, simple changes can make a lasting impact. By pairing intentional purchases with Blue Rewards, Canadians can earn rewards on routine expenses, helping stretch their budgets further while making progress toward future financial goals.